Birla Cellulose, part of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer and operates 12 sites that apply environmentally efficient closed loop technologies that recycle materials and conserve natural resources.  Its five global advanced research centres are equipped with state-of-the-art facilities and pilot plants. Its sustainable products Livaeco by Birla Cellulos^TM and Puorcel^TM Eco are designed with superior sustainable credentials. Birla Purocel is nonwoven Viscose fibre brand of Birla Cellulose.  Birla Cellulose fibres are ethically derived from natural, renewable resources and manufactured using eco-friendly processes, contributing towards a greener environment.